A storefront that actually feels good to manage.
Selling online shouldn’t feel like wrestling tangled cables or deciphering hieroglyphics. A great eCommerce site feels clear on the outside and makes sense on the inside — for your customers and for you.
Whether you’re launching your first product or streamlining a shop that’s grown faster than expected, I focus on making every step smoother: from browsing and adding to cart, all the way through checkout and order management.
What this is
This is eCommerce you can run without wanting to hide under your desk.
I build eCommerce sites on WordPress + Ecwid that:
- Feel intuitive to visitors — clear navigation and predictable flows
- Make checkout painless — fewer abandoned carts, more happy customers
- Keep management simple — tools that make sense, even on Monday mornings
- Focus on real use, not just shiny bells and whistles
You’ll get an online store that’s trustworthy, functional, and designed with both human brains and business brains in mind.
What this usually includes
Here’s what we typically cover when building an eCommerce site:
- Ecwid setup & essential configuration
Clean, sensible setup — no extra junk that slows you down. - Product & category structure
Organized in ways that help people find what they want without guessing. - Checkout flow that feels secure and obvious
With smart defaults and minimal friction. - Payment, shipping, and tax setup
Connected and configured so the numbers add up without confusion. - Training & hand-off guidance
So you’re not left guessing how to add a product next week.
Good fit if you
- Want customers to enjoy buying from you (and actually complete the purchase)
- Are tired of duct-taped solutions and unpredictable plugin combos
- Want a shop you can manage — not just a shop you pay someone else to manage
- Appreciate clarity, care, and a little lightness in your process
Ecwid by Lightspeed
A great store deserves a great setup behind the scenes.
From strong site structure to better visibility in search, the right support can help your shop work even harder — without adding complexity. Ecwid offers experiences that just work — clean, intuitive, and designed to make your products shine.
Ecwid is a separate, third-party shopping cart platform made by Lightspeed. It’s a great option if you want a flexible, hosted eCommerce system that can plug into your WordPress site without turning everything upside down.
A quick heads-up: Ecwid itself is not included in my services and is purchased directly from Lightspeed. Think of it as the engine — I help you install it, configure it, and make sure it plays nicely with your site, but the license and billing live with them.
This setup works well for people who want:
- A reliable, externally managed cart system
- Less server-side complexity inside WordPress
- The option to sell across multiple platforms (website, social, etc.)
With your Ecwid store, you’ll get:
- Organized product layouts – so customers find what they want quickly
- Smooth checkout and payments – reducing friction (and abandoned carts)
- Scalable systems – tools that grow as your business does
- Integrated design and SEO – beautiful and discoverable
This is NOT an affiliate promotion. I don’t recommend Ecwid because I’m getting any sort of a monetary bonus – I recommend them because I use this cart system and I actually enjoy the program.
My approach keeps things practical and effective, with a few clever touches to make the shopping experience feel smooth and approachable. Your Ecwid store will work hard behind the scenes while feeling effortless to your visitors.
Selling online doesn’t have to be complicated — Let’s make it simple, smart, and a little fun.
Let’s Build Something Amazing →